The footer of a website can serve several purposes, from offering a dumping ground for fine print and boring legal links to simply being a framing element to make a page look good. A much more modern approach, though, is to put that footer to work.
After all if a user has made it to the footer then it’s a good indication that they’ve happily consumed a page of content and should be kindly directed to more. Seen in its context, leaving the footer as a ‘dead end’ is a good way of losing the attention of your most engaged visitors.
There are three main approaches to footer design. The first is to place dynamic content that will be targeted at the current page and help the user locate information they might also find helpful or relevant. This makes sense for large informational sites but obviously requires a high level of organisation and cross connecting of content that may not be that easy to accomplish.
The second approach is to have the footer fixed and unchanging. Essentially, the footer takes on the same role as the header. It can provide a point from which people can jump off to any other section of the site with key links and critical elements.
A third approach is to put critical action items in the footer. In other words, every time a user finishes a page, they’re prompted to do something, or at the very least are pointed to a location within the site where user action will be more likely. The footer could include a contact form or a newsletter sign-up, or point to a trial or demo. Read more information briefly explained by Mr. Patrick in the dotnet Magazine and know more about the website’s main and important factors and elements.